The CRM for relationship-based teams

The business is already in your database.

Turns relationships into momentum.

A built-in AI coach gives your agents the words to start the conversation. And it gives you effortless visibility into who's doing the work, without constantly chasing your team.

AI Coachon a past client
Sarah Chen
Past client · closed a year ago on Elm Street
"Hi Sarah, hard to believe it's already been a year on Elm Street. I still think about what a good fit it was for you two. How's the house treating you?"
CallTextEmailNote
You send it, in your own voice.Never auto-sent
The belief

Real estate is a people business, not a housing business.

The houses are all on the same websites now. The one thing you have that a screen doesn't is the relationship with the people who already know you, trust you, and refer you. That is your moat. It is also the one thing the current wave of AI tools is quietly draining.

They all promise the same thing: let the AI do the nurturing for you. But the day a bot is handling your relationships, those relationships stop being yours.

You have automated away the only thing that was keeping you from being automated away.

29in5 makes the opposite bet. The AI never talks to your clients. It hands your agent the first words, then gets out of the way, so your people show up as themselves, in their own voice. The agent does the connecting. The technology just clears the hurdle that stops them from starting.

So, what's 29in5?

A simple rhythm, finally easy to keep.

It's twenty-nine relationship moves, across five working days. Five small touches a day with the people who already know you, plus four for the week. That's the name, and that's the entire system. No funnels, no mass blasts, no gimmicks. And most of it tracks itself as your agents work, so the rhythm is realistic to actually keep.

A week, by the numbers 5-day week
+
Daily 5 × 5 days Weekly 4
= 29 moves / week
Daily 5 · each business day

What you do every day

  • Work your 5-star leads
  • Work your 4-star leads
  • Send two personal notes or texts
  • Start the day with a clear plan
  • Keep your database clean and current
Weekly 4 · across the week

What you do every week

  • One short-term lead-generation move
  • One mid-term lead-generation move
  • One long-term lead-generation move
  • Grow or prune toward a healthy database
Pillar one · the words

Your agents aren't lazy. They just don't know what to say.

The hardest part of reaching out isn't the work. It's the blank page. An agent opens a past client's file, means to reconnect, and freezes on the first line. So the call never happens.

29in5 puts the first words right where the work is. Open any contact, and the built-in AI coach hands your agent an opener built from what you already know about that person: the last conversation, the closing anniversary, the kid heading off to college. Then they pick the channel.

The agent always sends it in their own voice. The coach gives them a running start. It never stands in for them. Your client is always talking to a real person, not a bot.

If they call

An opening line and a natural first question, so the conversation starts warm instead of cold.

If they text

A short message they can read, tweak to sound like them, and send in seconds.

Pillar two · the visibility

You've been managing on the honor system.

Every team meeting, you ask how the follow-up is going, and every agent says the same thing: "Good, staying on it." The one crushing it and the one who hasn't opened their database in a month give you the identical answer. So you either chase everybody, which insults your best people, or you trust and hope, and watch good relationships go cold.

29in5 makes the work visible on its own. Each agent follows a simple weekly cadence, and the system keeps track so you don't have to. At a glance you see who's consistent and who's slipping, with the trend over time instead of a single number that punishes one off week.

It shows you where to coach and where to get out of the way. No spreadsheets, no confessionals, no chasing.

The team, at a glance

The whole team's rhythm.

Last week, quarter to date, year to date.

Why teams trust the number

A scoreboard that respects your people.

Because a slow week shouldn't brand anyone a failure, the number is built to inform, never to shame. It becomes something agents believe in, not something they game or dread.

Time off doesn't count against you

Pause an agent for a vacation or a leave, and those weeks are set aside, not scored as a zero. People rest without watching their average fall.

New agents start clean

Tracking begins the day someone starts. No one is penalized for weeks before they were even on the team.

Built to measure, not to shame

It rewards a steady rhythm over heroics and shows the trend, not one punishing number. The score means what it says.

Now opening to a few teams

Be one of the first teams on 29in5.

Built by a working brokerage, now opening to a few pilot teams. Leave your email and we'll set up a personal walkthrough on your schedule.

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